LIFECYCLE MARKETING RESULTS FROM OUR CLIENTS
45%
Avg. email open rate on a financial education account - nearly 2x the industry benchmark
22% -> 32%
Lead magnet conversion in 3 weeks, cutting cost per lead by a third
Your leads don't disappear because they're not interested.
They disappear because no one followed up with the right message at the right time.
Leads go cold after the first touch
A welcome email goes out. Then silence. Without a structured activation journey, warm leads lose momentum and forget why they signed up.
Leads arrive warm but convert cold
Someone books a call, attends a webinar, downloads a lead magnet - and then receives the same generic sequence as everyone else. The momentum dies.
Old leads sit untouched in the CRM
Every database has a graveyard of leads who showed interest but never converted. Most companies never attempt to re-engage them systematically.
Multi-language funnels break down
A funnel built in one language and translated loses nuance, tone, and conversion power. Most teams don't have native writers in both languages on hand.
WHAT WE COVER
Lifecycle marketing at every stage
We don't send campaigns to a list. We map states: where did this person come from, what have they done since, and what is the one next step that makes sense right now.
LEAD ACTIVATION
Own the lead nurturing journey from new sign-up to conversion across email, WhatsApp, and in-product nudges.
CAN COVER
-
Welcome and onboarding sequences
-
Entry-point segmentation and personalization
-
Timing and channel mix optimization
-
Behavioral trigger flows
FUNNEL ANALYTICS
Live in the post-lead funnel. Find the drop-offs, run the tests, build the dashboards that turn data into decisions.
CAN COVER
-
MQL to conversion tracking and reporting
-
A/B testing
-
Dashboards
AI PERSONALIZATION
We use AI to send every lead messaging that feels written for them - at scale, and on brand.
CAN COVER
-
Dynamic content by persona and entry point
-
AI-assisted copy generation with editorial guardrails
-
Personalization at volume without loss of quality
REACTIVATION ENGINE
Turn dormant leads into a renewable pipeline. Your CRM is sitting on more opportunity than you think.
CAN COVER
-
Win-back journeys by persona and segment
-
Last-chance and urgency flows
-
Re-engagement events and quizzes
-
Program preview and soft-nudge sequences
CRM CONTENT
Lifecycle emails and WhatsApp messages written by natives in English, German, French and Spanish.
CAN COVER
-
Email sequences and campaign copy
-
WhatsApp message flows
-
Tone and brand voice consistency
ASSETS & DESIGN
Banners, email headers, event covers, one-pagers. Built in Canva or Figma, on brand, without waiting for design capacity.
CAN COVER
-
Email and landing page visual assets
-
Event and campaign creative
-
On-brand without the bottleneck
Accountable to outcomes, not activity
We sit in your funnel reviews and analytics meetings, report on lead-to-conversion metrics, and are measured on the same number your team is measured on.
Fast, lean, and founder-led
Decisions happen fast, communication is direct, and your retainer goes into work - not overhead. You deal with the people doing the work, not an account manager in between.
Perfectly bilingual, by default
Lifecycle copy in multiple languages at native level is usually the hardest constraint. For us it is the baseline. No translator needed, no tone lost in conversion.
Productive from week one
We start within 2 weeks with a full team across all channels - and implement quick wins immediately.
Your funnel is leaking. Let's fix it.
Tell us about your current setup, your conversion goals, and where you're seeing drop-off. We'll come back with a clear assessment and a proposed approach.
.png)
Looking forward to speaking with you!
Marie-Caroline Watson
CEO & FOUNDER
