A conversion-focused lead magnet landing page for a certified financial planner helping women in Switzerland close their retirement gap. We built and optimized the page to turn cold and social traffic into email subscribers, offering a free eBook plus an interactive financial self-check. Every section is structured for one goal: the opt-in.

Deliverables:
- Lead magnet landing page creation and build
- Conversion-focused copywriting
- Opt-in optimization across the full page: strong hook, clear value stack, objection handling and repeated calls to action
- Positioning of the free offer as a high-value asset
- Authority and trust framing using credentials
- Email lead-capture funnel to grow the newsletter list